We launched a campaign urging people not to blow out candles on birthdays but instead to light oil lamps. In Indian culture, it’s believed that lighting lamps on auspicious occasions brings positivity. By blowing out candles, we unintentionally endorse a negative act while imitating Western customs, drifting away from our rich Indian heritage. The campaign was a success as we lit 1100 lamps on the banks of the Narmada River at Maheshwar’s Ahilya Ghat. Let’s embrace our cultural roots and uphold the traditions that define us.